Ticketing & Merchandise Integration

Event access:

Ticket Features: - Ticket purchase - Mobile ticketing - Ticket transfer - Resale marketplace - Digital wallet

Integration Types: - Native ticketing - Provider integration - Deep linking - Account linking - Purchase data sync

Experience: - Event discovery - Seat selection - Price comparison - Bundle offers - Easy checkout

Fan commerce:

Store Features: - Product catalog - Personalization - Size guides - Wishlists - Gift options

Integration: - In-app store - SSO connection - Unified cart - Purchase history - Points earning

Personalization: - Recommended products - Jersey customization - Game-used items - Limited editions - Pre-orders

Connecting commerce to loyalty:

Point Earning: - Ticket purchases - Merchandise - Concessions - Subscriptions - Partner purchases

Bonus Opportunities: - Double points events - Category bonuses - Status multipliers - Streak rewards - First purchase bonus

Tracking: - Purchase attribution - Cross-platform tracking - Partner data - Receipt scanning

Relevant offers:

Personalization: - Product recommendations - Pricing offers - Inventory-based - Behavior-based - Event-based

Targeting: - Segment offers - Individual offers - Location-based - Time-based - Trigger-based

Communication: - Email campaigns - Push notifications - In-app messaging - SMS offers

Commerce on the go:

In-App Commerce: - Browse and buy - Apple/Google Pay - Saved payments - Order tracking - Returns

In-Venue: - Mobile ordering - Pickup/delivery - Express checkout - Seat delivery - Skip the line

Ticketing: - Mobile entry - Ticket management - Upgrades - Add-ons

Complete fan view:

Data Integration: - Purchase history - Ticket attendance - Merchandise preferences - Spend patterns - Channel preference

Profile Building: - Fan value scoring - Preference profiles - Propensity models - Segment assignment

Activation: - Personalization fuel - Targeting data - Service context - Analytics insights