Where milliseconds and marginal gains define champions
AI that understands the game
From player performance analytics to fan engagement at scale — we build the intelligent systems that help sports organizations compete, connect, and win.
The Landscape
The Sports Technology Landscape
Sports is no longer just about raw talent. The organisations that win consistently are the ones that turn data into decisions faster than their competition. From wearable sensors generating terabytes of biometric data to broadcast feeds capturing every angle of play, the opportunity isn't collecting more data — it's extracting actionable intelligence from what you already have.
Challenges
- Overwhelming volume of performance data with no clear path to insight
- Fan expectations for personalised, real-time digital experiences
- Pressure to monetise content across fragmented platforms
- Injury prevention and load management becoming existential concerns
- Scouting inefficiencies in an increasingly global talent market
Opportunities
- Predictive models that anticipate injuries before they happen
- Real-time tactical insights during live competition
- Hyper-personalised fan experiences that drive loyalty and revenue
- Automated content generation from match footage
- AI-powered scouting that finds talent others miss
AI Applications
Where AI creates real competitive advantage
Injury Risk Prediction
Build models that learn from historical injury data, workload patterns, and biomechanical markers to flag at-risk athletes before breakdown occurs. Shift from reactive treatment to proactive prevention.
Early warning 7-14 days before injury events
Fan Engagement Engine
Deliver the right content to the right fan at the right moment. Personalised match previews, post-game highlights tailored to viewing history, fantasy recommendations based on statistical analysis.
3-5x improvement in content engagement
Automated Highlight Generation
Transform hours of match footage into shareable highlight packages in minutes. AI identifies key moments — goals, saves, turning points — and generates clips optimised for each platform.
90% reduction in editing time
Dynamic Pricing Intelligence
Optimise ticket pricing in real-time based on demand signals, opponent strength, weather, day of week, and historical patterns. Maximise revenue while maintaining accessibility.
8-15% increase in ticket revenue
Scouting & Recruitment Analytics
Aggregate performance data from leagues worldwide. Build scoring models that evaluate talent against your specific playing philosophy. Surface undervalued players before the market catches on.
Evaluate 10x more players in same time
Real-time Match Analytics
Feed coaches and analysts live insights during competition. Formation changes, pressing triggers, set piece patterns — delivered to the bench in seconds, not hours.
Tactical insights within 30 seconds of play
Fan Support Automation
Handle ticketing enquiries, merchandise questions, and match-day information at scale. Intelligent chatbots that understand context and escalate appropriately.
70% of enquiries resolved without human agent
Live Stream Intelligence
Process live broadcast feeds in real-time to extract insights, detect events, and trigger automated responses. From identifying key moments for instant replay to generating live statistics overlays and enabling second-screen experiences synced to the action.
Sub-second event detection from live feeds
Sports Knowledge Assistant
Build conversational interfaces that answer questions from match history, player statistics, rules, and tactical databases. Useful for coaching staff preparing for opponents, analysts researching patterns, or fans exploring team history.
Instant answers from complex sports data
Solution Spotlights
How we bring these solutions to life
Building an Injury Prevention System
A typical engagement starts with understanding your data landscape — what you're capturing from training, competition, and medical records. We design the data architecture to unify these sources, then build predictive models that learn what 'at-risk' looks like for your specific athlete population. The output isn't just alerts — it's actionable recommendations: reduce training load by X%, modify session intensity, schedule recovery intervention.
What we deliver
- Unified data pipeline from wearables, video, and medical systems
- Custom risk models trained on your historical injury data
- Integration with coaching staff workflows and training software
- Continuous model retraining as new data arrives
- Explainable predictions — not just risk scores, but why
Outcome: Sports science teams spend less time aggregating spreadsheets and more time making decisions that keep athletes on the field.
Fan Engagement & Personalisation Engine
Modern fans expect digital experiences as compelling as the live game. We build recommendation systems that learn individual preferences — favourite players, preferred content formats, engagement patterns — and deliver personalised experiences across your app, website, and social channels. From pre-match build-up to post-game analysis, every touchpoint feels curated.
What we deliver
- Real-time recommendation engine for content and merchandise
- Behavioural segmentation across digital touchpoints
- Personalised push notifications with optimal timing
- Cross-platform experience orchestration
- A/B testing framework for continuous optimisation
Outcome: Fans receive content they actually want, when they want it — driving 3-5x engagement lift and measurable increases in merchandise conversion and ticket rebooking.
Automated Content Factory
Leagues and clubs produce vast amounts of footage that fans never see. We build AI pipelines that automatically identify key moments — goals, saves, controversial calls, celebrations — and generate platform-optimised clips within minutes of the action. Extend your content reach without expanding your production team.
What we deliver
- Computer vision models trained on your sport's key moments
- Automatic clip generation in multiple formats and aspect ratios
- AI-generated captions, thumbnails, and social copy
- Integration with publishing workflows and CMS
- Rights management and watermarking automation
Outcome: Turn hours of footage into hundreds of shareable clips daily, reaching fans where they are with content that drives social engagement and brand visibility.
How We Help
Services for Sports & Athletics
Real Impact
What AI delivers for sports & athletics
Performance Edge
The marginal gains that separate winning from losing. AI surfaces patterns invisible to human analysis — optimal recovery windows, opponent tendencies, in-game adjustments.
Athlete Availability
Injuries cost teams games, seasons, and careers. Predictive models that flag risk before breakdown keep your best players on the field when it matters.
Fan Lifetime Value
Personalised experiences drive loyalty. When every touchpoint feels relevant — content, offers, match-day — fans engage deeper and longer.
Operational Efficiency
Automate the repeatable. Content generation, fan enquiries, scouting reports — free your experts to focus on judgment calls, not data aggregation.
Common Questions
FAQ
Nearly everything you're already collecting: GPS and tracking data from wearables, video footage from broadcast and training sessions, biometric data from medical systems, event data from match statistics providers, and fan interaction data from apps and websites. The challenge is rarely data availability — it's unifying fragmented sources into something actionable.
Live sports require sub-second response times — you can't wait for batch processing when the ball is in play. We architect for real-time from the start: edge computing for on-site processing, streaming data pipelines, pre-trained models optimised for inference speed, and graceful degradation when connectivity is unreliable.
Yes. Sports tech ecosystems are fragmented — Catapult, STATSports, Hawk-Eye, Opta, and dozens of others. We build integration layers that normalise data from multiple vendors into unified formats. Your existing investments become inputs to new capabilities, not obstacles to replace.
Scale and reliability expectations. Internal tools serve hundreds of users with tolerance for occasional issues. Fan-facing products serve millions during peak moments — match days, transfer windows, tournament finals — with zero tolerance for downtime. We design for these spikes from day one.
We augment, not replace. Your analysts and sports scientists have domain expertise we don't. Our role is to build tools that amplify their capabilities — automating data collection, surfacing patterns for investigation, and freeing them from spreadsheet aggregation to focus on interpretation and decision-making.
Ready to build your competitive advantage?
Whether you're a professional team, league, broadcaster, or startup building sports tech — let's discuss how AI can power your platform or operations.
Ready to start building?
Share your project details and we'll get back to you within 24 hours with a free consultation—no commitment required.
Registered Office
Boolean and Beyond
825/90, 13th Cross, 3rd Main
Mahalaxmi Layout, Bengaluru - 560086
Operational Office
590, Diwan Bahadur Rd
Near Savitha Hall, R.S. Puram
Coimbatore, Tamil Nadu 641002